Commercial Director

IC Holding (Çeşme Marina), Çeşme

-

Own end‑to‑end commercial strategy and a five‑year business‑development plan for Marina Mall, hotel and retail assets, managing €21M revenue and €2.2M EBITDA; delivered the plan in 2.5 years. Optimised tenant mix, pricing and lease structures, increasing EBITDA margin to 56 % versus market 44 % in 2024 and 57 % versus market 30 % in 2025. Led cross‑functional teams and an 8‑person AI forecasting team, improving operations through tenant audits, sustainable solutions and digital dashboards; coached tenants and teams toward win‑win changes, led desalination‑project supplier and tender decisions, and raised customer satisfaction from 56 % to 93 %.

Commercial Manager

Yalıkavak Marina, Yalıkavak

-

Managed commercial performance of the world’s Best Superyacht Marina, overseeing ~€34M retail revenue and €6.5M EBITDA. Led premium retail space allocation and lease negotiations to protect occupancy, mix and yield across luxury and F&B tenants. Established annual 1–2‑hour meetings with 133 tenants, reporting strategic needs to top management and improving communication, efficiency and customer satisfaction through digital performance reporting.

Commercial Lead

Madame Coco

-

Led Turquality audit for 361 stores in 17 countries, scoring 100/100 and securing 200M TL brand support. Managed a 12‑person Relex team allocating 21,000 products; rolled out KPIs across 361 Turkey and international stores. Managed pricing and ageing rules; led energy automation across 63 stores, achieving a 10‑day ROI and saving 620,000 kWh.

Commercial Manager – EXPO 2020 Dubai

Siemens LLC., Dubai, UAE

-

Led commercial management for EXPO 2020 Dubai, overseeing ~€60M portfolio across 16 MEP contracts and 32 regional projects. Owned end‑to‑end commercial performance (order intake, margin, provisions, accruals), improving portfolio gross margin through rigorous cost and risk control. Drove claim, variation and contract negotiations with EPCs and end clients, protecting margin and cash‑flow while limiting disputes. Managed 3 direct reports and coordinated 5–15‑person project teams; improved payment automation to accelerate collections by 1 month, achieving annual cash targets for 3 quarters.

Co‑Founder / Commercial Director

Karaca Corp. (Kareas)

-

Co‑founded Kareas, scaling revenue to ~€1M with ~$300K capital; owned full P&L and cash flow. Led 8 people against revenue thresholds and bonuses; used ageing campaigns to improve old‑inventory sales. Developed international go‑to‑market strategies, feasibility studies, partnerships and distributor agreements.

Commercial Manager

Siemens, Istanbul, Turkey

-

Managed a ~€100M portfolio of high‑complexity infrastructure projects and international tenders, including complex Iraq contracts. Led 13 people to improve project KPIs and profit margins; won Siemens Global “Idea of the Year” for a strategy generating €216K extra net profit. Led SAP budgeting, forecasting, cash‑flow and deviation analysis, improving margin transparency and preventing slippage. Negotiated pricing, payment, scope and delivery with clients and suppliers, coordinating technical, legal, finance and project teams.

Manager

Demir Hayat Insurance A.Ş.

-